AMERICAN PSYCHO — SMLINARCIK

AMERICAN PSYCHO | SELLING OUT

AGENCY: AKA NYC
DIRECTOR: JAMS + BASH
CAMERA: Michael Townley
EDITOR: Stephen Mlinarcik
VISUAL EFFECTS: Roman Micevic
COLOR: Mikey Rossiter / The Mill
SOUND: Michael Levesque / Plush
MUSIC: Duncan Sheik
PRODUCTION: All Good Things

Television commercial for the launch of AMERICAN PSYCHO: THE MUSICAL on Broadway.

Utilizing distinctly separate color palettes, match cuts, overlays, and splintered compositions in tandem with dynamic animated text, I constructed this edit to illustrate the fractured psyche of Patrick Bateman in a manner that felt both shocking and sexy. Luring the viewer in with the subtle promise of luxury before brandishing the blade of Bateman’s ax and introducing the current of death that runs through the narrative.

PRESS
WALL STREET JOURNAL / AD AGE / CREATIVE PLANET

WINNER
Telly Award: Editing, Entertainment, Directing and Graphics (Bronze, 2016)

AMERICAN PSYCHO | DEMON

AGENCY: AKA NYC
DIRECTOR: Stephen Mlinarcik
CAMERA: Michael Townley
EDITOR: Stephen Mlinarcik
VISUAL EFFECTS: Roman Micevic
COLOR: Mikey Rossiter / The Mill
SOUND: Michael Levesque / Plush
MUSIC: Duncan Sheik
PRODUCTION: All Good Things

An unreleased follow-up commercial that leans into the bawdy, sexy nature of the show with suggestive edits and provocative sound design. Pulling inspiration from avant-garde art films of the 60’s, I developed, directed and edited this concept to portray the perspective of Patrick Bateman as a cacophony of sex, violence, and technology (cheeky typography, too) held together by pulsating rhythms and a Valentino suit.