SPOTIFY

SPOTIFY | I LOVE MY DOWN SOUTH CLASSICS

Chronicling the come-up of a sound that would define a region, and then an era, through the words of Big Boi and Birdman was an illuminating conversation to edit, and we reflected the humble beginnings of that ascension through a combination of stop-motion, illustration, and practical photo burns to imbue these episodes with an organic, textural grit reminiscent of the scrappy and inventive uprising of the genre.

SPOTIFY | I LOVE MY MIDWEST CLASSICS

From bespoke backpackers to big hits, listening to Lupe Fiasco and Twista wax historical about the stylistics of regional rap was a distinct pleasure, and their recollection of the multi-cultural influence the Midwest manifests further informed the movement of this spot’s collage-driven aesthetic.

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